Those trend-watching folks at Springwise have a blog post about an agency for customer-made ads. Their first campaign is for a chain of TexMex restaurants: Moe's Southwest Grill. Winners (voted on by an online community and a panel of experts) get food from Moe's. The grand prize winner is required to eat a Moe's burrito every week for the rest of their life :-).
RES MAGAZINE ANNOUNCES THE WINNERS OF A SCANNER DARKLY REMIX CONTEST
23rd, 2006 (New York, NY) RES Magazine is pleased to announce the
winners of the A Scanner Darkly Trailer Remix Contest. The winning
trailer, Scanner Monitors Remix was created by Robert Rugan III of
Birmingham, Alabama; the runner-up, Scramble Suit Remix was created by
Dorian Ramirez of Austin, Texas; and the Audience Award winner, A Civil
War of the Mind was created by Peter Butler, also of Austin, Texas.
RES Magazine developed this unique contest with Tommy Pallotta, the film's producer
to challenge contestants to recut, remix or remake the trailer for the
upcoming Richard Linklater feature film A Scanner Darkly, based on the
novel by Philip K. Dick, opening July 7th, 2006. The films creative
team chose one winner and one runner-up from 249 entries, meanwhile Web
site visitors chose the Audience Award.
The Grand Prize winner and a guest will be flown to the U.S. Premiere of A Scanner
Darkly in Los Angeles, Thursday, June 29th, 2006 and a Microsoft
Windows 64-bit powered professional video editing workstation with
Adobe Production Studio Premium featuring Premiere Pro, After Effects,
Photoshop and more. Runner-up and Audience Award winners will both
receive XBOX360 video game consoles, Adobe Production Studio Standard
software and an autographed A Scanner Darkly movie poster.
were inspired by the response and the number of submissions, said A
Scanner Darklys producer, Tommy Pallotta. The dedication and the
quality of work exceeded our expectations in our little experiment.
Hopefully this will be a catalyst in even bolder ideas of remixing
movies, music and culture.
The guys and gals at RES are looking
at rich media on the web in a different way than most places," said
contest winner Robert Rugan III. This contest is a great example of
I wanted the trailer to feel like there were many layers,
said Rugan. Many different trailers lurking under the surface of this
one...that there is an alternate trailer if you just flipped one over.
Creative Commons and the Fedora Project are promoting open video with a contest. Submit a 30 second video talking about freedom and openness and maybe win a Sony camcorder (or at least get some Fedora flip flops!).
Lee Gomes at the WSJ has written this story dissing User Generated Content (UGC). In it he likens mashups to the kind of cut/paste montages kids get as busy work in elementary school: full of fun, but signifying nothing.
I guess I'm not sure that I completely agree. Sure there will be some fiddling around, but it seems to me that there is more than one documentary that relies on previously shot footage or photos (Ken Burns?), yet still manages to be stunningly effective.
We've seen blogging take off as a popular UGC medium. Most of us are totally trained in writing text, drilled at it through years of school. Even so, most blogs are pretty casual and would not be in line for a Pulitzer, and instead are meant to be read by a small, intimately known audience.
The biggest problem with UGC for multimedia (IMHO) is that most of us are not trained in the film arts. Writing a script is a nontrivial activity. Nor do we have the patience, money, and team to help us get lots of camera angles, etc. to make a real film. Just putting a cheap tool that enables short film editing doesn't seem to me to be enough. We need to understand what kinds of stories that regular people want to tell and then build focused tools (perhaps that automate parts of the process) to help them.