Check out this post from the MIT Advertising Lab blog about consumers using a Chevy "roll your own" ad trial to create anti-commercials pushing their own agendas. Just what you would expect: the unexpected.
To follow that up, here's an article in USA Today about amateur created advertising. Some of the projects they cover include such name brands as:
- Current TV
- Converse shoes
- Ban deoderant
- MasterCard
More to come?